I gave up reading "101 ways to promote your web site" by Susan Sweeney. It's not bad but it's a little old (1999) and it seemed like several of the tips were either outdated or kinda underhanded. I guess promotion is like that. It did have several ideas that would probably be good for a beginner either in any kind of marketing field or in web design and use. I mean, a real beginner. It just seemed kinda obvious to me. Anyway.