A major U.S. government agency utilizing Web 2.0 methods and tools. It warms the heart.
The CDC is hoping that the next Surgeon-General's 2009 report on tobacco will "go viral" through using such tools as "Facebook, Twitter and MySpace" and RSS and devices like "iPhones, BlackBerrys and other personal digital assistants", and are going to try to make it possible for the public to share the information easily. It's certainly a good sign, but I have to say, not really a surprising one. We've all seen the effects of such simple technological tweeks enabling smoother communication, sharing and mixing, and how quickly a good portion of the public has taken to absorbing it into their lives and enriching the global society. It seems quite obvious by now that to not utilize this phenomenon would be to bury yourself and whatever information you are trying to get out to the world.
Now if only Canada would follow suit. lol
Anyone hear of any other group doing something similar? Do you think that efforts like this will succeed?
[From "Surgeon General's next tobacco report to get Web 2.0 push" by Doug Beizer at FederalComputerWeek found via Google News]